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Call for chippies to adopt standard scoop
The Chip Group is calling for chip shops to start using a standard scoop when serving up chips, as a way of ensuring that portion sizes are consistent and consumers get what they pay for.
The Chip Group chairperson, Glenda Gourley, says research shows that the average portion size can vary greatly from one shop to the next..jpg)
“When a consumer walks into a chip shop they don’t know what quantity to expect,” she says.
“We’ve moved to create some clarity around that by recommending that chip shops use a standard scoop that measures 330gram of uncooked chips. These can be purchased from catering equipment companies. Not only will consumers be better off but chip shop operators will also be able to better account for the finance side of their businesses if they know more accurately what they are serving.”
Gourley says she struggled to think of many other food or beverage products where the consumer did not know exactly how much they were getting when they bought it.
“From The Chip Group’s perspective, there is also a very important health component to all of this. Currently, New Zealanders consume approximately seven million servings of chips each week.
“In this day of increased dietary awareness by consumers it makes sense that chip shop customers know exactly what they are getting.”
In line with this approach, Gourley says The Chip Group was in the process of completing a revamp of its website www.thechipgroup.co.nz with a grand unveiling scheduled for this month.
“We’ve included upgraded modules in The Chip Group Online Training, so that chip shop owners and their staff can re-familiarise themselves with how to cook chips according to the Industry Standards as prescribed by The Chip Group.”
“We’ll be notifying chip shop owners directly of the portion recommendation and where they can purchase a standard scoop from.”
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